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Emilio Pucci FW 2010 - II Collection

Desirable, dangerous, sumptuous. The intoxicating decadence of 1970’s heroine captured by Newton. Exploring the luxury bohemia of the house, Creative Director Peter Dundas embarks on a journey that blends construction and ease with sensuality and new Italian opulence.

Blackened colours form a smoky palette of rich jewel tones. Inky blacks and midnight navy, poison greens, deep purple, violets and lacquer reds. Overdyed velvets, jacquards, and fils coupés patterned like aged kimonos, gilded metallic lace, add lustre to a collection that appeals to the senses.

Viennese Secessionism, Klimt and orientalism inspire the Pucci prints. They are patched and overdyed in sensual opium colours.

Play on masculine vs feminine pairs clean tailored jackets, sharply fitted boleros in doublefaced wool or red lacquered crocodile with slick and flared highwaisted trousers for a Pucci girl of today. Rediscovering a vibe, but also the energy that brought together mixed vibrant youth culture with Emilio Pucci’s noble origins.

Rich fox gilets bordered in studs and generous Janis Joplin coats in calgahn lamb trimmed in python are layered over embroidered tunics and tanks mixing high luxury with high insouciance. Lingerie dresses in sinuous Pucci Chantilly lace twist around the form, creating themselves patterns.

Stilettos in vivid snakeskin; buckled and brogued menswear shoes and sandals are elevated on 5 inch heels, tressed and trimmed in mink and beaver.

Discovering the high bohemia side of the Pucci girl, the voyage makes an appeal to all the senses of the “bonne vivante”.
Richness in touch, generous to the eye and rich in desire.