press releasepress release


For Prefall 2010, Peter Dundas gives the Pucci Girl an urban wardrobe rocked with a nomadic savage attitude.
A high waisted sharp silhouette recalls 70’s couture, pairing precise grey flannel jacket over scarf blouses and bellbottom trousers, mixed with print, metal, embellishing, fringes and fur adds an untamed Janis Joplin element. They are worn under military capes, blanket coats with Canadian Raccoon fur sleeves, panther and suede patch blousons mixing city with a touch of wildness.

A dark smoky palette, draws inspiration from the archives with an abundance of black, serving as backdrop for the patterns. Inspired by rock formations, the prints follow the sinuous movements of the house’s patterns and are transformed into “animaliers” when recoloured in vibrant jewel tones of ochre, emerald, fuchsia, and petrol blue. They play off actual animal motifs used on accessories and fur, sometimes imitating and sometimes contrasting. They become new graphics when in blacks and whites.

Dresses both in short and new longer lengths also explore ways of expressing the Pucci motifs.
Overprinted on sequins, a new evolution, smocked in a spiralling movement or in patchworks of lace, jersey and embroideries on long sensual t-shirt shapes.

The new luxury basic for the Pucci girl is knitwear with inserts of chantilly lace, fringes and Pucci embellishments.

Accessories explore similar rich mixing of materials. The Marquise Bag is reinterpreted in a softer version of printed pony and suede with leather worked stitching.
The Marquise Bag is partnered with a new addition to an emerging accessories line: Davidson a bold black leather design with luxurious metal detail and plenty of rock attitude.

A silhouette combining the distinct house prints with affirmed tailoring goes along with the free spirit of the Pucci Girl travelling forward exploring new territories for herself and the Maison.